Edit Your Menu, Add Some Showstoppers
Let me ask you something…
When a client lands on your booking page for the first time — what makes them stop scrolling and hit book?
The name of a service is often the first thing a client reads. It is the headline, the title to your book. And just like a headline or title in any other context, its job is to make the person want to know more. A well created name books appointments while an uninspiring one gets scrolled past.
At The Esthetics Edit, we believe in 2 types of menu branding.
Simple names that get to the point - they simply explain exactly what the client is receiving. Think of this like sugaring appointments, lash extensions and standard facials every provider has - Brazilian Sugar, Classic Extended Fill, Custom European Facial. These are your tried-and-true services!
The showstoppers - the treatments you name to match your brand identity and tell a story to the client before they even read your description. These are your top tier services, your specials, your money makers!
We’ve found the most effective service names in this industry do one of three things — or ideally all three at once:
They speak to the outcome, not the process. Your client wants to walk out looking like they slept ten hours and drank water all week. They want to cancel their plans and go straight home so they can stare at their skin in the mirror. Name the outcome and they will fill in the rest!
They create an emotional response. Names that make a client feel something before they book — curiosity, excitement, relaxation, the sense that this is exactly what they have been looking for — convert significantly better than names that just describe a service category.
They sound like something with intended value. This one is underestimated. When a client sees a service called "Signature Luminosity Facial" next to one called "Basic Facial" and they are priced the same — the first one will outsell the second one every single time. Perception of value begins with language.
The menu edit — this is what we do
If reading this made you look at your booking page and wince a little — that is a very productive wince. It means you already know there is an opportunity here.
This is exactly what our menu edit service is built for. You send us your current menu, the products you use, your target client, and any services you want to add. We come back with new service names, polished descriptions, and a menu that sounds as good as the work you actually do.
We work remotely at $49 per hour and most menus take one to three hours depending on the size and scope. It is one of the fastest ways to improve your booking rate without changing a single thing about what you actually offer.
If you are interested — the link below has all the details and a simple form to get started.
[ Book a Menu Edit → ]
As always — whether you work with us or not, I hope this gave you something useful to take back to your menu today.